Here you will find the rules for using our brand assets and showcasing Zoom content. These guidelines will give specific examples of how to and how not to use Zoom in your publishing.
Please remember, we are happy you are promoting our product; we simply ask that when advertising or marketing materials related to Zoom, you do not suggest we are sponsoring or are formally affiliated with the content - unless given written permission.
Meet Happy!
BRAND GUIDELINES
Our primary logo is the Zoom wordmark. Its bold simplicity reflects our culture and product.
Only show the logo in Zoom blue or white.
Don’t use previous versions of the logo.
Don’t alter, rotate, or modify the logo.
Don’t animate the logo.
Don’t accessorize the logo with extra
elements like speech bubbles.
WORDMARK
When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of the height, To ensure the logo maintains its visual impact, do not go any smaller than 18 pixels in height or 80 pixels in width.
CLEAR SPACE & MINIMUM SIZE
Our icon is present across our apps and social media profile pictures.
Please use the icon instead of the wordmark for any online account of Zoom such as profile pictures. Use the wordmark logo for all other needs.
CAMERA ICON
MISUSE
Our current products with lockups are Zoom Rooms and Zoom Phone.
Other products and services do not have approved lockups.
CORE PRODUCTS
Our secondary lockup applies to all other extensions of Zoom. Some
examples being the Zoom blog, divisions of Zoom, such as Zoom support,
or specific partners of Zoom, such as Zoom technology partners.
EXTENSION
Our product lockups are comprised of the Zoom wordmark and its accompanying word. The product words are created with the base font Kaleko 205 regular and
customized with rounded edges to compliment our primary typeface, Lato.
All lockups must be created/approved by the Zoom brand marketing team.
CORE PRODUCT
Our secondary extensions can be displayed in two formats, wide and stacked. When
possible, please use the wide format. All secondary lockups should be created
with the Zoom wordmark at 32px tall, follow all spacing guidelines, and then scale after as
a complete lockup. Font should be Lato Regular. (When using the wide format) for titles with 2
or more words containing a combined 10 or more characters use 2 lines.
All lockups must be created/approved by the Zoom marketing team.
EXTENSIONS
LATO
Our typeface is bold, rounded For cases where Lato cannot be used, substitute with Helvetica Neue. Alternate typeface uses: Avenir for presentation titles
Helvetica Neue for presentation body text
TYPOGRAPHY
COLOR PALETTE
WEB STYLE - TYPOGRAPHY
WEB STYLE - COLOR PALETTE
WEB STYLE - BUTTONS
In email, we aim for maximizing white space and keeping a clean consitent look.
General emails are created at 700px wide. Our primary font is Lato, which should be substituted by Open Sans, Arial then sans-serif.
STYLES & TREATMENTS
BEST PRACTICES
All photography used throughout our marketing should reflect our brand and product. We are modern and clean while being bold and beautiful.
Stock photography should be as natural as possible reflect our culture of diversity and happiness.
PHOTOGRAPHY
The Zoom voice is a helpful guide to the world of video communications. It
directly reflects our company culture of caring, staying humble, and delivering
happiness to our customers. It may vary in the formality of its tone, but it is
always focused on getting necessary information to a busy audience. We lean
towards straightforward, informative content. We don’t like overly cutesy or silly
content, esoteric jargon, and wasting our reader’s time. We do like Oxford
commas, tight language, and keeping it positive.
OUR VOICE
The tone of Zoom’s voice varies depending on the content we are presenting and
the audience we’re speaking to. For most content – press releases, support
documentation, case studies, data sheets, the website – our tone is
straightforward and a bit buttoned up, but not stuffy. We loosen up when
describing a fun new feature or use case of Zoom or when discussing a
celebratory occasion such as Zoomtopia. In all contexts we tend to insert some
mention of our gratitude toward our customers or others.
OUR TONE
DO's & DONT's
COMMUNICATIONS
