For a site to naturally position itself higher in the search engines, it is imperative to follow certain rules otherwise known as On-Site...

Search engine optimization is an essential practice for any business with an online presence, but for businesses with a more confined and...

For businesses of all types and sizes, Search Engine Optimization (SEO) is an essential way to grow and remain relevant. Being a...

Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in January...

Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its 20-year longstanding logo, giving rise to the ‘Gapgate’ phenomenon. This article will look at the unfortunate backfiring of this logo redesign, highlightin

Small businesses make up some of the most unstable business sectors, as they face competition from new start-ups, larger organizations...

In our previous blogs, we went into the benefits of implementing a Customer Relationship Management (CRM) system for a small business,...

Google penalties (or search engine penalties) are the bane of many websites, having the potential to wipe out organic search traffic...

What is a marketing brochure? Marketing brochures help companies market their products or services. They’re traditionally single or...

1. Retro fonts We’ve seen many old things become cool again, and then in turn become even more uncool. Think handlebar mustaches and mom...

When we hear the word flyers, we first picture those unnecessary papers given at an event while we hold our drink and a bucket of fries....

The 9-Step Brand Naming Framework Brand Users Objectives Trends Criteria Generate Categorize Screen Select This is the 9-step naming...

If you want to create designs that look iconic, a professional font is an important component of any successful graphic design project....

If you think of accessible and inclusive design, things like placeholder text color considerations and correct content markups spring to...

Web design is undoubtedly a crucial part of the web development stage. The form, function, usability, and interactivity of your web...

Read these quick tips and start setting your content marketing campaign to the right direction.

Not Knowing Your Target Audience As is the case with marketing campaigns, you should take the time to get to know your target audience...

What to say about Internet Explorer? You may have used it in the early days of the Internet when it was the most popular web browser....

As we know, the food industry is very competitive. It is therefore imperative to have a strong brand image to stand out from your...

Twilio, a cloud communications company based in San Francisco, recognized that as its business grew it needed a solution to manage social...

What is a logo? This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it. After all, we...

Rio will be the principal South American city to have the Summer Olympics, so when it came to planning the ideal logo, to address the...

Another brand personality makes Google more available and valuable to users Google is definitely not a traditional organization. Our...

Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key...