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BRAND IDENTITY QUESTIONNAIRE
What are 5 words that describe you?
Why did you want to start this organization? Is there a story that is unique to your company?
Do you know who your ideal customers are? What are their typical characteristics? What are their problems, needs and wants?
What is the core purpose of your organization and what areits core values?
Submit
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What kind of personality do you have?
*
Apple (Rebel)
Taco Bell (humorist)
REI (Outdoors-lover)
Target (Bold)
Subway (Optimist)
Whole Foods (Peace - Lover)
How are you different?
What will be that USP which will demonstrate why you’re different and better?
Where would your brand hang out in 10 years?
Why do your clients trust you?
Transparency
Expertise
Flexibility
How do you make your clients feel?
Relief
Inspiration
New - found energy
Product/services positioning statement
What are 5 words that describe you?
Why did you want to start this organization? Is there a story that is unique to your company?
Do you know who your ideal customers are? What are their typical characteristics? What are their problems, needs and wants?
What is the core purpose of your organization and what areits core values?
Submit
Thanks for submitting!
What kind of personality do you have?
*
Apple (Rebel)
Taco Bell (humorist)
REI (Outdoors-lover)
Target (Bold)
Subway (Optimist)
Whole Foods (Peace - Lover)
How are you different?
What will be that USP which will demonstrate why you’re different and better?
Where would your brand hang out in 10 years?
Why do your clients trust you?
Transparency
Expertise
Flexibility
How do you make your clients feel?
Relief
Inspiration
New - found energy
Product/services positioning statement
Benefit of your product/service:
YOUR BRAND VALUES
What Brands Do You Admire?
Five words that represent your brand:
What other brands would be its friends?
Three messages your brand needs to communicate:
How would you describe its style?
Age? Gender? Of your brand
What kind of attributes or emotions do you want associated with your brand and brand’s image fall between these opposing characteristics?
*
Masculine
Simple
Grey
Conservative
Approachable
Necessity
Fun
Professional
Modern
Sporty
Extreme
Feminine
Intricate
Colourful
Extravagant
Authoritative
Luxury
Serious
Casual
Classic
Elegant
Safe
What words would you not want used to describe your brand’simage?
What attributes or emotions would you not wantassociated with your brand?
How would you describe your brand to a friend?
What kind of car would your brand be?
ABSRACT VALUES
What animal would represent your brand?How would you describe your brand to a friend?
What colors represent your brand?
What do you want your identity to accomplish?
What colors would you not like to see?
What words would you use to describe your brand’simage?
Select an option
Choice 1
Choice 2
Choice 3
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