Give it a little room to breathe. The minimum clear space around the logo is equal to 3× the diameter of the biggest white dot.
SECONDARY LOGO COLOR
The McDonald’s Green (PMS 350C/350U) logo must only be used in certain European markets that have already approved the use of green as a primary
color throughout their communications.
PRIMARY LOGO COLOR
Let’s break it down. The logo uses four colors: McDonald’s Red (PMS 1795C/485U) for the background of the circle, McDonald’s Yellow (PMS 123C/ 115U) for the Golden Arches, white for the dots, and black for the McDelivery wordmark.
MINIMUM SIZE &
Just like McDelivery itself, there are lots of places the logo can go. You can place it on any background color as long as there’s enough contrast for the logo to remain clearly visible.
However, if the contrast between the logo and the background is not distinct enough, the single color logo verison should be used.
The McDelivery wordmark should be displayed in black on light-colored backgrounds, and in white on dark-colored backgrounds.
You can place the McDelivery logo on photos too, as long as the emblem remains clearly visible and the wordmark remains legible. Use the black McDelivery wordmark on lighter backgrounds, and the white wordmark on darker backgrounds. However, if the contrast between the logo and the
color is not big enough, the single color logo should be used in white.
WHEN TO USE LOGO VARIANTS
Working on a digital banner or an ad in a black-and-white newspaper? The following pages outline some variations of the logo made especially for those formats.
These logo variants are to be used solely where it isn’t possible to use a standard logo. Use of each of
these logo variants is subject to approval from the McDonald’s marketing lead in your market.
You can use horizontal lockups on leaderboards and digital banner ads where the primary logo doesn’t fit.
Use of these logos must be approved by the McDonald’s marketing lead in your market.
HORIZONTAL LOGO LOCKUP
Only printing in one color? Use these. Keep in mind, the background color of the circle
should always be a darker color than the Golden Arches and the dotted line. Use the version with the filled circle and McDelivery wordmark when printing with a dark color on a on lighter background, and
the version with the filled keyline, Golden Arches, and dotted line when printing with a light color on a
darker background. Use of these logos must be approved by the McDonald’s marketing lead in your market.
ONE COLOR LOGO
PRIMARY CO-BRANDING LOCKUP
When you’re co-branding, here’s what you need to know. Where the McDelivery logo must be accompanied by a partner logo (for example, a delivery service), the logos should be divided by a vertical keyline, with the McDelivery logo
coming first. Wherever possible, use a version of the partner logo that is roughly the same proportions as the
McDelivery logo, and adjust its size so it’s equally prominent as the McDelivery logo optically.
Where horizontal space is at a premium, you can
use the vertical co-branding lockup.
Where vertical space is at a premium, and an appropriate horizontal version of the partner logo is available, you can use the horizontal co-branding lockup.
SECONDARY CO-BRANDING LOCKUP
Co-branding lockups require a greater minimum clear space. The minimum clear space around
all co-branding lockups is 5× the diameter of the biggest white dot, equal to the space applied
between each logo and the keyline.
CO-BRANDING CLEAR SPACE
Uber Eats is a partner for McDelivery across many
markets. Use these co-branding lockups in markets
where Uber Eats delivers McDelivery orders.
The McDelivery and Uber Eats logos should appear the
same size. When using the primary McDelivery logo, both
logos should be the same width.
UBER EATS CO-BRANDING LOCKUP
Uber Eats uses purple as their primary color in Asia. In Asian markets, use this alternate logo.
UBER EATS CO-BRANDING LOCKUPS FOR ASIA
Just like the McDelivery logo itself, there are lots of places co-branded lockup can go. You can place it on any background color as long as there’s enough contrast for the logo to remain clearly visible.
UBER EATS CO-BRAND COLOR BACKGROUND
Make sure to set your text in Lovin’ Sans.
The pre-supplied McDelivery wordmark has been modified from the default version of Lovin’ Sans, so don’t try to recreate the wordmark by typing it in
Lovin’ Sans. (You can still type the word McDelivery within a headline or a sentence, though.) Co-branding partners’ brand typefaces shouldn’t be
used in our communications.
WEBSITE LANDING PAGE
FULL PAGE PRINT ADS
Here’s the legal in a nutshell. Keep the “TM”
symbol where it is, in the lower right-hand side of the emblem and the wordmark.
The “TM” symbol attached to the emblem should match the color of the circle. Similarly, the “TM” symbol attached to the wordmark should match the color of the wordmark. When you’re using the
emblem and wordmark together, there will be two “TM” symbols, one to the right of each.