Legacy
CLIENT
Legacy
TYPE OF CLIENT
A+ content
CATEGORY
E-Commerce
BRIEF
Legacy needed a brand identity built from the ground up, reflecting heritage, resilience, and timeless quality for an apparel brand made to be cherished across generations.
WHAT WE DID
We supported Legacy across its full brand journey, from brand initiation and activation to overall visual design. This included brand strategy, branding, package design, marketing collaterals, and website design and development. The logo was designed merging the letters "C" and "L" in a sleek typeface, reflecting the brand's dedication to quality, balance, and timeless style.
RESULT
Legacy now has a cohesive visual and marketing identity, with clear brand guidelines that define its positioning as an apparel brand rooted in heritage and lasting quality.
Bigbang supported the brand across its journey—from brand initiation and activation to overall visual design. The project began with a deep understanding of the brand’s needs, leading to the creation of cohesive visual and marketing brand guidelines that clearly defined the brand’s positioning.
Brand Strategy
Branding
Package Design
Marketing Collaterals
Wedsite Design and Development
LOGO DESIGN
The Legacy logo embodies heritage and resilience, merging a letter “C & L” sleek typeface. It reflects the brand’s dedication to quality, balance, and timeless style, symbolizing apparel that’s made to be cherished across generations.
