KMCH
CLIENT
KMCH
TYPE OF CLIENT
A+ content
CATEGORY
E-Commerce
BRIEF
BigBang worked with KMCH Fertility Centre to shape and communicate its brand, balancing the trust and legacy of KMCH Hospital with the introduction of its new fertility services, creating an identity that felt both credible and approachable.
WHAT WE DID
We developed brand strategy, visual guidelines, and brand collaterals including patient folders and ID cards. This extended into marketing collaterals like flyers, hoardings, newspaper ads, and standees designed to connect emotionally with patients and families. We also built a monthly social media calendar of static posts, comic-style social carousels depicting real patient scenarios, and high-impact reels to strengthen the brand's online presence. Alongside this, we run Meta ad campaigns for lead generation, driving qualified patient inquiries for the clinic.
RESULT
KMCH Fertility Centre now has a consistent, trustworthy brand identity across print and digital touchpoints, with strong organic engagement and a steady flow of qualified leads driven by targeted Meta ad campaigns.
BigBang assisted in shaping and communicating the KMCH Fertility Center brand, ensuring it resonated with people while staying true to the legacy of KMCH Hospital. The project carefully balanced the hospital’s established heritage and trust with the introduction of its new fertility services, creating a brand identity that felt both credible and approachable. This involved strategic messaging, visual identity development, and brand positioning that highlighted the center’s specialized care while maintaining continuity with the parent hospital’s reputation.
Brand Strategy
Brand Visual Guideline
Print Design
Social Media Marketing
BigBang helped create a structured brand guideline for KMCH Fertility Center, establishing a strong foundation for future growth. This ensured consistency across all brand communications while providing a clear framework to guide the center’s visual identity, messaging, and overall brand experience.
BigBang also developed a set of brand collaterals—including patient folders, ID cards, and other essential touchpoints—that aligned seamlessly with the visual guidelines. This ensured that every interaction reflected the brand’s identity consistently, strengthening trust and recognition among patients.
In designing the brand collaterals, flyers, and hoardings, BigBang focused on creating visuals that were both hopeful and engaging. Images were carefully chosen to connect emotionally with people, conveying warmth, trust, and optimism, reflecting the sensitive and aspirational nature of fertility care. Every design element was crafted to resonate with patients and their families, making the brand approachable while reinforcing credibility.
BigBang also created additional marketing collaterals such as newspaper ads, standees, and other promotional materials to boost brand awareness and ensure consistent communication across multiple touchpoints.
Social Media Static Post
BigBang helped KMCH build a strong online presence through a well-planned monthly calendar of posts and reels, driving consistent organic engagement and conversations.
Social Carousel
To engage the audience more personally, BigBang created comic-style social media posts that depicted real-life scenarios patients might face. This approach not only made the content relatable but also built an emotional connection with the KMCH Fertility Center, helping people feel understood and supported.
Social Media Reels
BigBang’s in-house production team creates and produces high-impact reel concepts and videos, strengthening the brand’s online presence.
