RESULT
Geethanjali Silks now has a consistent, premium visual identity across packaging and promotional materials, strengthening brand recall and appeal among customers.
BRIEF
Geethanjali Silks needed a strong visual identity and marketing presence to stand out as a trusted silk and traditional wear brand, requiring cohesive branding across packaging and promotional materials.
WHAT WE DID
We designed the brand logo, along with box and cover designs for packaging, giving the brand a premium, recognizable look. We also created pamphlets and posters to support promotional and marketing efforts across offline touchpoints.
CLIENT
geethanjali silks
TYPE OF CLIENT
A+ content
CATEGORY
E-Commerce
geethanjali silks
Abiyam is a millet-based breakfast brand that reimagines Tamil food heritage for modern households, making healthy breakfast an everyday, comforting ritual. The brand was strategically positioned around the insight that breakfast is the first act of care in a day, allowing it to move beyond niche health positioning into a trusted daily staple. Through a warm, emotionally resonant narrative and a contemporary yet culturally rooted identity, Abiyam stands apart from clinical wellness brands and dated rustic cues. This approach helped establish Abiyam as a credible, relevant, and scalable breakfast brand built for today’s pace of life.
Brand Strategy
Branding
Package Design
Marketing Collaterals
Wedsite Design and Development
