EVOCUS
CLIENT
Evocus
TYPE OF CLIENT
Branding & Package , A+ content
CATEGORY
Branding , Package , Product Mockup , Performance Marketing , Product Lifestyle Photoshoot , Amazon listing, Market placement
BRIEF
Evocus is a hydration IV drink brand built to help people rehydrate and recover quickly, standing out in a competitive wellness and functional beverage space. The brand needed strong visual assets and performance-driven campaigns to capture attention and build credibility as a go-to hydration solution.
WHAT WE DID
We created versatile product mockups and visual assets tailored to Evocus's hydration IV drinks for use across marketing collaterals and brand platforms. We ran performance marketing campaigns to drive visibility and conversions, and executed dedicated product shoots to showcase the product's clean, functional appeal.
RESULT
We helped Evocus build a sharper, more consistent digital identity across every touchpoint, from scroll-stopping product visuals to campaigns that connected with health and wellness-focused audiences. The result was a stronger online presence that positions Evocus as a credible player in the hydration space.
Product Mockup
Performance Marketing
Product Shoot
Product Mockup
Created versatile product mockups and visual assets for seamless use across marketing collaterals, creatives, and all brand platforms and touchpoints.
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Performance Marketing
Created engaging performance marketing creatives that highlight the brand’s bright, vibrant, and energetic personality.
Performance Marketing
Created Google Ads and performance marketing creatives tailored to the brand’s target audience, clearly showcasing the energy drink’s key features. The visuals offer direct, easy-to-understand cues that communicate the product’s core purpose and benefits at a glance.
Product Lifestyle Photoshoot
This product photoshoot captures the essence of the energy drink by being fun, bold, and bright—mirroring the vibrant energy the brand promises. The ideation centered around creating visuals that feel spontaneous, dynamic, and unapologetically lively, reflecting the pulse of Gen Z culture. Bright colors, playful setups, and high-energy compositions were used to evoke excitement and movement, making each frame feel like a burst of energy.
By adopting Gen Z-inspired photoshoot styles—think candid moments, unexpected angles, and visually striking elements—the visuals resonate directly with the brand’s target audience. This approach not only reinforces the product’s youthful and energetic personality but also positions the brand as bold, approachable, and in tune with contemporary trends, making it impossible to scroll past without noticing.
Product Photoshoot
This product photoshoot takes a playful, trend-driven approach with a pickleball theme, highlighting the sporty, active lifestyle associated with the brand. The visuals showcase the alkaline water as the perfect hydration companion for on-court energy, recovery, and performance. Bright, dynamic shots capture movement, fun, and athleticism, emphasizing both the product’s functional benefits and its lifestyle appeal.
By using a Gen Z-friendly, energetic style, the shoot speaks directly to sports enthusiasts and trend-savvy audiences, positioning the brand as youthful, active, and in tune with contemporary fitness culture. The imagery is designed to engage, inspire, and connect with consumers who see both hydration and lifestyle as part of their daily game.
Product Photoshoot
This luxury-style photoshoot was designed to showcase the premium range of the products, highlighting their elegance, sophistication, and high-end appeal. Each shot emphasizes quality, craftsmanship, and refined design through sleek compositions, rich textures, and a carefully curated color palette. The visuals exude exclusivity and aspirational lifestyle, positioning the products as must-have items for discerning consumers.
By focusing on luxury aesthetics—minimalist settings, dramatic lighting, and attention to detail—the shoot elevates the brand’s image, making the higher-range products instantly recognizable as premium and desirable.
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Amazon listing
We created a full set of Amazon listing images that are visually striking and optimized for e-commerce. Each image is designed to clearly highlight the product’s key features and benefits while maintaining a clean, bold, and appealing aesthetic. Lifestyle shots, close-ups, and infographic-style images were included to engage shoppers, convey product value at a glance, and drive conversions.
Market placement
Market Presence
Designed a brand showcase kiosk with a bright, bold visual language that aligns seamlessly with the brand identity and actively engages users.
Delhi Soldierathon
Evocus x Madrabbit Racing
Cult Fitness
Designed collaboration creatives for the brand’s partnership with Cult Fitness, seamlessly blending Cult’s aesthetic and visual language with Evocus’ brand identity for a cohesive and impactful presence.