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The first step in for your Brand's future
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GETTING INSPIRED
What kind of personality do you have?
*
Apple (Rebel)
Taco Bell (humorist)
REI (Outdoors-lover)
Target (Bold)
Subway (Optimist)
Whole Foods (Peace - Lover)
What are 5 words that describe you?
Why did you want to start this organization? Is there a story that is unique to your company?
Do you know who your ideal customers are? What are their typical characteristics? What are their problems, needs and wants?
The first step in for your Brand's future
Submit
Thanks for submitting!
GETTING INSPIRED
What are 5 words that describe you?
Why did you want to start this organization? Is there a story that is unique to your company?
Do you know who your ideal customers are? What are their typical characteristics? What are their problems, needs and wants?
What is the core purpose of your organization and what areits core values?
How are you different?
What will be that USP which will demonstrate why you’re different and better?
Where would your brand hang out in 10 years?
What kind of personality do you have?
*
Apple (Rebel)
Taco Bell (humorist)
REI (Outdoors-lover)
Target (Bold)
Subway (Optimist)
Whole Foods (Peace - Lover)
Why do your clients trust you?
Transparency
Expertise
Flexibility
How do you make your clients feel?
Relief
Inspiration
New - found energy
Why do your clients trust you?
Product/services positioning statement
Benefit of your product/service
YOUR BRAND VALUES
What Brands Do You Admire?
Five words that represent your brand:
What other brands would be its friends?
Three messages your brand needs to communicate:
How would you describe its style?
Age? Gender? Of your brand
What kind of attributes or emotions do you want associated with your brand and brand’s image fall between these opposing characteristics?
Masculine
Simple
Grey
Conservative
Approachable
Necessity
Fun
Professional
Modern
Sporty
Extreme
Feminine
Intricate
Colourful
Luxury
Authoritative
Serious
Casual
Elegant
Safe
Classic
What words would you not want used to describe your brand’simage?
What attributes or emotions would you not wantassociated with your brand?
How would you describe your brand to a friend?
What kind of car would your brand be?
ABSRACT VALUES
What animal would represent your brand?How would you describe your brand to a friend?
What colors represent your brand?
What do you want your identity to accomplish?
What colors would you not like to see?
What words would you use to describe your brand’simage?
What is Your Font?
*
Respectable
Modern
Bold
Creative
Stylish
Choose the one that fits you best.
*
Monogram logos
Wordmarks
Pictorial marks
Abstract marks
Mascots & Emblem
Copy of Mascots & Emblem
PREFERENCES
What all brand identities that you find memorable? Do theyhave any similar envision with your business, or they just fitting with the definition“Good”
Do you have any preferences for brand colours, typefaces andguidelines which must be adhered to?
CONTACT INFO
Name
Email
Contact
BRAND IDENTITY QUESTIONNAIRE
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