One way to effectively present a logo design to a client is through logo mockups. A mockup is a template that you can use to showcase a logo design to your client more creatively or realistically.
You can use a mockup to illustrate to the client how your logo design would look like in the real world. For example, if you’re creating a logo for an e-commerce business, you may use a logo mockup with a website background design to show how the logo would look like when it’s displayed online.
In this article, we’re going to take you through why you should be using mockups and how you can utilize them to present your logo designs.
Why Use Product Mockups for Your Logo Designs?
You can use mockups as a visual aide so you can easily explain what each component means and how they relate to the client’s company or product. It provides visual details and gives the client a more realistic impression of how the logo will look when put on specific items—business cards, clothes, bags, paper, and more.
Mockups can help you uncover design elements that need revisions such as clashing color schemes or proportions that need correcting. Design elements like the font type, colors, and shapes must be determined at the mockup phase of your logo designing process.
A product mockup presentation can also be a good opportunity for your client to ask for revisions or make clarifications regarding your design.
Types of Product Mockups that You Can Use
Choosing the right type of product mockup is essential for portraying your logo design to your target audience or your client in the right way. Here are some basic types of mockups that you can use:
Lifestyle Mockups
Lifestyle mockups are ideal for day-to-day products that people use. Popular categories include t-shirt mockups, mug mockups, device mockups, and many more.
This type of mockup can display a logo in a real-life context. You can use lifestyle mockups with models for your logos so your client will be able to imagine their target buyers using their products.
Flat Lay Mockups
This type of mockup shows the product arranged on a flat surface. It is ideal if you want to imagine how the products and logo design go together with other elements. For example, you can use a photograph of a laptop with your logo design along with other objects like eyeglasses, coffee mug, notepads, plants, and more.
Product-Only Mockups
The focus of this type of mockup is the product itself, so you don’t need fancy elements or props. Using a white or a black background is enough.
If your client’s product is a notebook, then you can simply get a photograph of a pad of paper and feature your logo design on it.
You’ll often see this type of mockup in online marketplace product listings.
Animated or Video Mockups
If you want to showcase your logo design in a dynamic way, you can use animated or video mockups.
You don’t need to shoot a video yourself for this, you can use a tool like Place it which allows you to create them online in a matter of seconds.
Where to Get Your Mockups?
To find quality mockups there are two main sources: PSD templates or online tools.
Best PSD Templates Sources
PSD templates can be edited using Adobe Photoshop. Here are some reliable sources of PSD mockup templates:
Envato Elements
Freepik
FreePSDFiles.net
PSD Repo