Local SEO is the practice of improving a company's online presence in order to increase sales and revenues from local searches. Local search results for such searches appear on Google and other top search engines' results pages as local search results. When you search for "Website Development Company in Coimbatore" on your smartphone, for example, you'll get local results.
Keep in mind that local SEO isn't only about Google search results. People use search engines such as Google, Yahoo, Bing, Apple Maps, and Yelp to find local businesses online.
If you haven't yet optimize your website for local searches, have a look at the following local SEO statistics to see how important it is:
From 2015 to 2017, Google "Near Me" searches climbed by 500%.
A click on Google Maps is generated by 0.09 percent of Google search results.
In a single day, 18% of local mobile phone searches resulted in a purchase.
A whopping 53% of users look for directions to a nearby store.
Within 24 hours of conducting a local mobile search, 50% of customers visit a retail shop.
When it comes to making a big purchase, 65 percent of individuals utilize their smartphones.
Sixty-six percent of local businesses have yet to register with Google My Business.
Google Maps is used by 86 percent of users to find the location of businesses.
Local purpose is present in 46% of all online searches.
78 percent of all location-based smartphone searches result in a purchase made offline.
54 percent of smartphone users look up a business's operating hours on the internet.
Four out of five clients use search engines to find local information.
Location searches account for 30% of all mobile internet queries.