CHARACTERISTICS OF SUCCESSFUL LOGOS
The main features that differentiate successful logos from those that fail are fairly simple, but surprisingly, one of the most important characteristics is simplicity. A successful logo design should have simplicity in its appearance and its basic concept. Simple designs tend to be easier to recognize and remember. They also allow for more flexibility with content since the logo can fit into a number of different design situations. This is especially important with smaller and cheaper graphics, such as those found on the backs of business cards or shirts.
So the 5 characteristics of successful logo design that I want to discuss today, are:
Why should a logo be simple?
Simplicity has a lot to do with knowing how to work with design elements. These are very basic things, but when it comes to working with a logo design or developing a logo for any other purpose, they are critical. You need to be able to identify how to put together a good design for whatever use you have in mind. Otherwise, you could end up wasting your time and money. In this article, we’ll take a look at some of the most popular features of successful logos that make them unique.
Simplicity refers not just to the overall look of the logo, but to the trinity that underlie it. These include the character, the color, and the message. The trinity draws people to the logo, making it stand out and get attention. Here’s a look at the three-trinity types and how they might be used in the logo design.
A design that is complex, fussy, or obscure harbors a self-destructive mechanism. No amount of literal illustration will do what most people imagine it will do. This will only make identification more difficult and the “message” more obscure. A logo, primarily, says who, not what, and that is its function” – Paul Rand
This characteristic is seen in many small to large sized logos. Triform shapes, like squares, ovals, or rectangles, are easy to recognize and easy to make meaningful statements about your company or brand identity. Some of the most recognizable logos make use of uniform shapes, such as the FedEx logo, or the Apple corporate logo.
The second characteristic is a logical use of space. All successful logos take up a reasonable amount of space in a design, so they are well-designed and use effective visual appeal. They are well thought-out, not cluttered or disorganized. Logos with a limited number of elements tend to be more logical and clean looking than those that have an excessive number of pictures, illustrations, text, etc. These types of successful logos often have very clean appearances, which go well with both modern and traditional logo designs.
The third characteristic is reliability. All successful logos, regardless of how big or small they are, must meet the most basic requirements of quality and uniqueness, which means they must be visually appealing, easily recognizable, and consistent in their message. All three of these characteristics can help to ensure the reliability of a logo design, which is crucial for building brand identity. Brand identity is essentially what makes a business different from the competition. If a company’s logo design lacks in reliability, customers will quickly lose trust in it and this can have a profound impact on the success of the company.
Allowing for complete flexibility
Finally, all successful logos are flexible. In fact, all logos work well in different situations, whether they are for business or for pleasure. Aesthetics play a major role in helping us recognize and remember logos, but they also provide us with other benefits such as utility and practicality. All of the three characteristics listed above can be found in many successful logos. It is therefore important that you pay close attention to each of them.
When you look at these three characteristics, you can see why they are essential in helping you create logos that will be effective in both marketing and promotions. To get an idea of how your logo should look like, look at some examples of logos created by successful companies. You’ll find that their logos have elements that are all related to these three characteristics. To get the most out of your logo, keep in mind that it should be simple, attractive, and versatile. These are the main traits of successful logos.