2022's Top 3 Branding Trends
One of the most effective ways for a company to raise awareness for its product or service is to develop a strong brand. Consumers aren't just interested in products and services; they're also interested in how a firm makes them feel. Your company's branding may make or kill it. It's vital to remember, though, that branding isn't a one-size-fits-all approach. After designing a simple logo design, you can't expect to stop. To survive, your brand must be nourished and constantly adapt to societal changes. You may have a strong notion of what your brand should be, but new customers may fall short if you don't adjust properly. Even corporations with well-known, historic brands, such as Coca-Cola, must adapt to shifting trends. BigBang is at the forefront of advertising, and we're here to assist you with making effective brand modifications to keep up with the latest trends.
Here are the top 3 upcoming branding trends of 2022:
1. Multiple Logos
While a logo should be consistent, the notion that it should always be the same is gradually diminishing. In 2022, an increasing number of businesses will create numerous logo designs for various objectives. For instance, a company might have one logo for social networking and another for its app symbol. Using different colors for separate advertising with a company emblem could also be beneficial. This isn't to say that each brand should be so dissimilar that buyers are unable to recognize them. Each logo should have a few basic components, with just enough variations to adapt to various digital platforms. You won't be able to generate the professional logo you need if you rely on a logo generator. To help you stand out, BigBang's graphic design team will build a personalized logo or logos for you.
2. Appealing to Millennials and Gen Z
Older generations, such as baby boomers and generation X, have typically been the target of advertising. Companies in 2022, on the other hand, are employing branding methods that appeal to younger generations. Millennials, who are presently between the ages of 18 and 35, are increasing purchasing power. Although Gen Z is young (usually under the age of 18), you should include them in your branding plan.
Millennials are more interested in digital marketing than past generations, which is one of the primary differences between them and previous generations. Companies who want to reach out to this younger demographic should use social media and online marketing. More than generic photographs and "cliché" written postings are required for a successful social media presence. Blog postings, as well as shorter textual content and dynamic, high-quality photographs, should be included in digital media. BigBang Marketing will give you with social media marketing methods that are second to none.
3. “Phigital” Marketing
Although millennials and other generations are interested in Phigital marketing, good branding does not have to be limited to that medium. Phigital is a portmanteau that combines the terms physical and digital. Whereas recent years have seen a shift toward Phigital marketing methods, the year 2022 will be more in the center.
Phigital marketing acknowledges that branding cannot be wholly based on physical or digital strategies. A company can use a Digital strategy to their benefit by keeping a consistent brand in physical and digital channels. Successful companies will include traditional print advertisements as well as interactive digital content. One example of Phigital marketing is the Coca Cola Freestyle machines. These exist in a physical space but include a digital interface.
It’s important to have an advertising agency on your side in 2022 who will know which branding trends are forming. BigBang can help you create a strategy to help you succeed in 2022. Contact us today and tell us how we can help you reach your branding goals!