5 steps to make your innovative idea human-centric and essential. Why Design Thinking ? Design thinking is a creative problem-solving process. The core of the methodology is human-centric and asks the question, “What’s the human need behind a product/method/process/service?” It’s central to entrepreneurs who want to generate bold and innovative ideas. After all, authentically understanding people and how to best serve them is at the heart of every successful business. The des