Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc.) But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, websi