Our logo is one of the most important element of our brand identity.
It is essential to ensure that it stands out in every piece of communication that we do.
When we provide the logo with some breathing space, it shines through and garners the attention it deserves.
The clear space will always depend on the size of the logo. The minimum clear space will be half the height of our logotype applied all around the edges.
Our logo should be treated with respect It shouldn't be stretched or scrunched. There is on ideal ratio to follow when working with the logo.
Our logo has to oe readable and nice to look at. Following a minimum size will help us achieve this. This minimum size is based on the width of the logo.
Minimum size for print:12mm
Minimum size for digital: 90px
We hove three versions of our logo which will give us flexibility without losing out on consistency.
1. Primary color
2. Secondary color
3. Secondary color
In order to provide flexibility to our logo usage. we've identified five positions where it can be placed. This would ensure that the logo looks good while still adapting to the situation.
1. Bottom right corner
2. Bottom left comer
4. Top left corner
5. Top right comer
Color brings life to the personality of our brand. Aside from making the branding look nice. each color brings a different meaning to the brand. This finally falls back on our brand tone: Dynamic. Approachable. Inventive. Intuitive. Straightforward.
CORE BRAND COLOURS
Our core brand colors are purple. green and white. As mentioned earlier, purple represents innovation and green symbolizes that it's always on, which means you're always covered with ACKO.
Our brand employs two major fonts. It looks good individually and when used in combination.
This font is modern, and, straightforward and attention grabbing. Its quite versatile when it comes to usage. It looks equally good in bold, regular or thin.
Montserrat is only to be used in headlines.
Elegant and harmonious, this font combines well with Montserrat.
It is quite legible which is of prime importance when writing body copy.
Lato is used for everything apart from the headline.
LOGO LOOK UP WITH TYPOGRAPHY
When the logo is used in combination with typography, it is important to ensure the overall balance and alignment. Whenever the logo is left aligned, the typography will also be left aligned.