Digital marketing is a broad phrase that encompasses the use of digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, and so on to highly accurate strategies for reaching and connecting with prospects and consumers.

The average user obtains information through television, computer, tablet, smartphone, radio, and other conventional media. This frequent exposure to numerous forms of media has resulted in information overload, complicated the buyer's trip even further. Brands may stay relevant by making themselves visible through many channels and touchpoints thanks to digital marketing.

Aside from traditional marketing channels like television, newspapers, and billboards, marketers employ digital channels to help prospects through their purchasing journeys and stay in touch with existing consumers.

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Website Strategy

• Social Media Marketing

• Email Outreach

• Re-targeting

• Content Generation and Optimization

• Quality Link Building

• Affiliate Marketing

• Integrated Online Marketing Strategies

Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.

A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.

Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer.

​

Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.

B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at BigBang we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.

While there are numerous advantages to digital marketing, keep in mind that each type of digital marketing works differently. Before deciding which forms of digital marketing to invest in and which platforms to leverage, businesses should consider the big picture. Starting modest with your web marketing approach and growing as the organization becomes acquainted to other areas is often recommended.

Companies benefit greatly from digital marketing since it allows them to expand their audience as far as their budget allows. On the other hand, digital marketing allows businesses to concentrate on marketing to the appropriate audience. In other words, a company can reach the ideal target customer locally, nationally, or internationally while maintaining within budget.

• Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans.

• Digital marketing increases brand awareness and reach your target customers and provide better ROI.

• Digital marketing can save you a lot of money. 

• With digital marketing, you can ensure that the right consumers are viewing your content. SEO (Search Engine Optimization) allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

1. Paid Media

Paid media is quite popular, and we’re all aware of it. It involves all marketing channels that a brand invests in to get an audience. Here you pay a third party platform with specifications on what you want.

Search Engine Ads

Search engine marketing (SEM) allows you to grow your business in a crowded and competitive marketplace strategically. With search engine ads consisting of the right keyword and quality score, you position your business at the top of SERPs when customers query the search engine.

• Cost-per-thousand impressions or cost per mille (CPM)

• Google AdWords or Pay-Per-Click (PPC)

​

Display Ads

We can’t talk about online paid media without mentioning display ads. If you get a site with good traffic and charges ad placement fairly, your retargeting efforts become a reality.

​

Social Media Advertising

Ads in social media target customers based on their experience and locations. That’s why you see some sponsored ads and feed with various products. It’s quite affordable and allows for pay per click. It’s awesome in both offline and online businesses.

Whether alone or with a marketing agency, Pinterest, LinkedIn, Facebook, Twitter, and TikTok are quite effective social media platforms.

​

Video Ads

You might have come across a video ad when streaming videos in your favorite spots. It’s common on YouTube. Alternatively, brands can leverage the high-traffic websites that allow video ads.

​

Radio Ads

Though not many use them, radio ads are quite effective if directed at the right audience. With short air time given, you need to squeeze your ad and have it run several times. Local businesses benefit a lot from radio ads.

2. Owned Media

Owned media is what your brand owns and controls. It doesn’t mean that you necessarily own the platform, but your company controls the respective accounts through which they publish their content about services and products.

​

Email Marketing

Email marketing is owned media because the company owns the email content and list. Irrespective of whether you pay a provider or not. Since emails are targeted to particular individuals, it’s possible to combine with other media, through blogs and affiliate links to convert more.

​

Social Media

Social media platforms are part of owned media and convert pretty good when well handled. With billions of active users worldwide, proper positioning allows you to enjoy recognition from the target audience all over.

Blogs (Content Marketing)

Through content marketing, it’s possible to engage your audience. Good content makes your brand stand out and rank better than your competitors. 

​

A Company Website

A website introduces the brand to its customers. Most companies invest in professional websites and operate them like a one shop store, where everything regarding a brand is answered or solved.

​

3. Earned Media

Earned media is anything, whether content or mention, that comes from another entity to benefit your brand. While most of it is voluntary, some require you to spend a substantial amount.

​

Reviews

Review platforms showcase word of mouth from previous customers. Every company wants to share positive testimonials and reviews to show how credible they’re in the marketplace.

​

Social Media

Social media is an awesome earned media platform. Here, companies enjoy reposts, mentions, and likes to reach many potential customers.

​

Search Engine Optimization (SEO)

Rather than paying for ads. Good and well-optimized content will position you at the top SERPs pages. That makes SEO earned media because you’re not paying to get organic results.

In order to get started you have a few different options:

​​

1. Email us at hello@bigbang.biz

2. Submit a form on our website on our Contact Page

3. Call us at +91 85751 81751 or 0422 3500 110.